I have researched this sales technique called “affirmations.” I studied many books to understand how this magic works. I learned that affirmations are short sentences that you say out loud, telling the Universe what you want. I realized that the words you say and how you say them are of the utmost importance. Louise Hay was one of the first authors that I read regarding this subject. Her books You Can Heal Your Life and Heal Your Body had a huge impact on me. I realized from her work that I was definitely on the right track.